JMC School Overview
The William Allen White School of Journalism and Mass Communications prepares the next generation of storytellers, strategists and content creators for a variety of audiences. Students master the full spectrum of communications from investigative reporting and digital marketing to media production and sports broadcasting. Through experiential learning opportunities, students become ethical communicators equipped to navigate misinformation, serve underrepresented audiences and tell stories that matter in an evolving media landscape. Students and researchers contribute across various realms such as understanding the impact and use of generative A.I., reporting in news deserts and helping audiences develop media literacy skills that assist in identifying misinformation and disinformation.

Travel Expenditures
School of Journalism and Mass Communications students learn by doing, and travel plays a crucial role in helping them build their professional skills and portfolios. To meet the University’s 6.5% budget adjustment, the School chose to reduce its travel budget by 21% rather than implement layoffs. It’s imperative the School support travel that allows students to gain professional experiences in the region, provide Big 12 and NCAA tournament sports coverage and offer original opportunities at events such as the World Cup. At a time when more experiential options are available than ever before, the School must continue creating pathways that allow students to access and benefit from these valuable opportunities.

Student Emergency Support
Students often contact us for financial, personal and mental emergencies. Whether it is helping a student afford a bus ticket home, providing food for our students through our nutrition nook food pantry to help fight food insecurity on campus or other timely assistance, we support our students when emergencies arise. Please consider a gift supporting the student emergency fund to ensure they have the support they need in the face of adversity.

Journalism Scholarships
Many of our students face financial barriers that would otherwise prevent them from pursuing a journalism education. Scholarships support students in need, expand access to underrepresented voices and attract and retain talent. Our top priority is ensuring students graduate and achieve their highest professional aspirations. Please consider a gift supporting student scholarships to help make their dreams come true.